Design Thinking

A proven and strategic framework for innovation

What Is Design Thinking?

Design thinking was developed by the Standford School of Design as strategic process for innovation. It bases itself in human understanding, collaborative ideation, rapid low fidelity production, and immediate testing and iteration. It minimizes investment while maximizing learning, allowing innovation to become less expensive and more efficient.

"Design Thinking is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success."

Some notable companies that utilize Design Thinking

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