Nintendo Wii

Creative Brief

Nintendo wanted to raise awareness of its new Wii gaming system and tell consumers that it was fun for the whole family.

Software Used

Adobe Photoshop

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Dear Nintendo, I was just writing to let you know how much I love my new family! I was finally adopted by a family of three. Their other son, Pete, plays tennis with me every day. I even got to meet Grandma and Grandpa, who played me like the machine they'd never had. Everyone had a great time boxing with Wii Sports at the annual family barbeque! Thank you so much for placing me with the McAllisters! Sincerely, Wii McAllister

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Wii came home today! Wii's First Days. Wii's first game!

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Wii are family.

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